American History American Imperialism Essays

American History American Imperialism Essays American History American Imperialism Essay American History American Imperialism Essay American reasoning to interventionism Alexander Tribunal HISTORIES Professor: Andrew Johnston TA: Emily Cough In the late 1 asss, at the turn of the 20th century, European empires controlled around 60% of the globe. The decaying Spanish and French empires had relinquished most of their Imperialist goals to control more overseas territories and were left with the remains of what they could hold onto. The British Empire however was still going strong and as the saying went: The sun never sets on the British Empire. But even then, in the sasss, he presence of European Imperialism began to diminish and a new player would enter the game of Imperialism and Jingoism. That player was the United States; consequently it was established as a nation in 1776 after seceding from the British Empire. The IIS originally had the goals of being a neutral/isolationist State; not interfering in what the general public detested about foreign imperialism. But what had changed? In the course of the next 50-60 years, the US would undertake a major foreign policy shift and steer towards the policies of Imperialism and American Exceptionalness, where mom historians argue that the founding fathers had not planned the Lignite States to pan out. This essay discusses the effects of the most important rallying cry for US policy before World War One: The infamous March of the Flag speech, as presented by Senator Albert Beverage. It was the words and ideas behind the speech which helped rally many Americans to support Jingoism under Roosevelt presidency. This culminated in the acquisition of the former Spanish territories of the Philippines, Cuba, and Puerco Rice and Guam among many other islands. With Beverages speech influencing the annexation and governance of regions which were unfit for self-rule, the United States became the new great Imperialist power; replacing the United Kingdom as the vanguard of freedom and civilization. To begin, we must analyze the foundations of Senator Beverages speech and highlight the points made to justify American intervention in Latin America and Southeast Asia/Pacific. The March of the Hag speech was delivered to the public in September 1 898, just a month after the US had defeated the Spanish Empire in the Spanish-American War. The end result was the transfer of Puerco Rice, Guam and the Philippines over to American administration. Beverages speech comes into play here; as these colonies were swapped over to another Imperial power, one that was beginning to change its foreign policy and start the role of the worlds policeman. This also marks Beverages use of words in his speech that promoted justifications for Americas interventionist attitudes. And, regardless of this formula of words made non for enlightened, self-governing people, do we owe no duty to the world? Shall we turn these peoples back to the reeking hands from which we have taken them? Shall we abandon them, with Germany, England, Japan, hungering for them? Shall we save them from those nations, to give them a self-rule of tragedy? 1. The Jingoist policy that Beverage was promoting in his speech was US foreign policy; at the time still strongly influenced by the Monroe Doctrines. The document granted the LISA apparent rights to intervene in an Latin American state that was being manipulated by European powers. It WA! Clear that the US considered Latin America in its sphere of influenced, and it was not to be meddled with by foreign powers. However, for the most part u until the Spanish American War, the United States was generally isolationist. Essentially what happened was the governments policy to build a strong international presence through military strength, capitalism and the drive to impose the democratic, civilizing mission across from the Americas over to the Pacific/South East Asia. In other words, this foreign policy became known as Jingoism4. It emphasized aggressive foreign policy, with strong nationalist/patriotic belief; and as a result, there was modest opposition to it such as the Anti-alienists Leagued. However, the public was made to live that there was justification behind the US annexing the Philippines, Cuba, Puerco Rice and Guam; as it fell into the principles of American Exceptionalness. This brings us to the second point behind Beverages speech which deals with why exactly was the US so interested in administering rule i those areas gained by defeat of Spain. The acquisition of the Philippines, Guam, Cuba and Puerco Rice were of mass importance to the United States. Was a leading factor in Beverages speech, where he discussed the riches of natural resources and capitalist interest in the countries. The Latin American and Asian countries were quite lucrative in terms of wealth to capitalists, HTHÂ ± was because LOS business interests were threatened (bananas, tobacco, coffee, cotton). This argument ties in with Albert Beverage?s speech, where he points out that American economic strength must be bolstered through the annexation and administration of the aforementioned nations while maintaining a strong military presence around the world with naval bases in key strategic locations. For example as of 2003; the US Armed Forces have bases in over 36 countries across the globe. The relation of economics ties with military principles greatly in what Beverage was attempting to put out. The US is able to station forces in military bases to monitor foreign powers under the guise of interventionism or spreading democracy; then it would bit clear the US government would have an upper hand at coming out as the number one player on the international scale of politics. As Beverage quote: in segment 27; So Hawaii furnishes us a naval base in the heart of the Pacific the Latrines another, a voyage further on; Manila another, at the gates of AsiaAsia, to the trade of whose hundreds of millions American merchants, manufacturers, farmers, have as good right as those of Germany or France c Russia or England; Asia, whose commerce with the United Kingdom alone amounts to hundreds of millions of dollars every year; Asia, to whom Germany looks to take her surplus products; Asia, whose doors must not be shut against American trade. Within five decades the bulk Of Oriental commerce will be ours7. This meant that Beverage strongly desired America to soar above in monopolizing trade and the world markets. He believed the US had the ability and resources to conduct a campaign in order to branch out to foreign markets and the vast untapped riches that waited. To sum it up, the US would head towards an increasingly capitalist mentality but the militaristic and mission to civilize/teach the world the American way would another factor in why the foreign policy became so increasingly interventionist in the 20th century and the present. To come to the final pool behind this essay, Beverages speech has touched upon the numerous underlying interests the US had in those certain regions such as American Exceptionalness, Jingoism, the hunger for stronger economy and military might overshadowed what might be one of the most powerful factors in explaining the foreign policy shift. Beverage came to state in The March of the Flag that the people who inhabited the Philippines, Cuba, Puerco Rice an Guam among many others, were in fact incapable of self-rule. Why was HTH! Idea put forth by Beverage and many other American politicians of their dab This was a direct result of the ideology which IIS politicians put forward to the American public known as American Exceptionalness8. Essentially, this theory put the IIS in a position where the nation itself was defined as unique In history. It also promoted an American centric point of view, ones that placed certain values pertaining to the USA such as liberty, egalitarianism, free market, consumerism at the focal points. How did this tie in with the March of the Flag speech? Exceptionalness was a strong fundamental belief of Albert Beverage; and his idea Of administering civilization to the newly acquired colonies was actually in fact a play on extending the hand of American centric lifestyles. It was Beverages belief (among many other politicians, and citizens) that the United States had its duty to extend American values/lifestyles to the rest of the world by means of capitalism. In relation to my first point where the US was beginning to take the route of increasing militaristic might and taking on the role of the worlds policeman; i can safely be said this same ideology was echoed by the British Empire. The two nation-states had a similar empire building policy which relied on spreading their version of civilization to colonial acquisitions. The phrase here Beverage uses the word incapable of self-rulel O, was basically a plop: to get inside the heart and minds of the average American in order to instill a justification for spreading the American way across the globe (of course, the average American was not as educated/back in those times, where political motives required more subtle approaches to justify certain policy maneuvers). In all, the explosion of a new American culture and the ideals of Exceptionalness matched quite well with the elimination of isolationist foreign policy; all of which ushered in a new American government; one which was increasingly internationalist. To conclude the effects of Senator Albert Beverages March of the Flag speech; the issue surrounding the drastic change in US foreign policies became applied to the governance of new territorial acquisitions. In the long run, the foreign policy of the United States became increasingly interventionist; especially in areas of interest. This enabled the shift to become much stronger in the years to come; as evidenced by American intervention in World War One and the post-World War Two role America played, squaring off against the Soviet Union in a garn f world domination. However, this being said, Beverages speech only prompted a proto interventionist policy (it was not as clear cut as it would be later on). Beverage only believed in the glory of the United States, the image of the duty of the nation to protect freedom and establish democracies style( after American Exceptionally point of view. Also the interests of capitalist corporations in certain areas were also touched upon by Beverage, where HTH fully supported the economic growth of the US by opening up trade with LATA American and Asian markets.

Free Essays on Womens Suffrage

Women’s Movement We have heard a lot of talk about how women want equal opportunity and they want to be treated equally in the work place. To some people this may seem like an old idea, and it is, but the struggle that women have had to go through to achieve many of the rights that they have now has not been easy. It has been long and extremely difficult. For scores of years, women have been helping men get through the problems of this country and yet they do not get the same recognition that men do. Through careful planning and staying focus on one goal, women have been able to finally get equal rights, at least on paper; whether this is actually practiced in the real world is another topic. Throughout the Civil War, women had been very helpful to the abortionists because of two main reasons. One, they were more sympathetic to the slaves and wanted to help them gain their freedom; and two, if slaves got the right to vote, then they could use that as part of their argument to try to gain support for the suffrage of women.... Free Essays on Womens' Suffrage Free Essays on Womens' Suffrage Women’s Movement We have heard a lot of talk about how women want equal opportunity and they want to be treated equally in the work place. To some people this may seem like an old idea, and it is, but the struggle that women have had to go through to achieve many of the rights that they have now has not been easy. It has been long and extremely difficult. For scores of years, women have been helping men get through the problems of this country and yet they do not get the same recognition that men do. Through careful planning and staying focus on one goal, women have been able to finally get equal rights, at least on paper; whether this is actually practiced in the real world is another topic. Throughout the Civil War, women had been very helpful to the abortionists because of two main reasons. One, they were more sympathetic to the slaves and wanted to help them gain their freedom; and two, if slaves got the right to vote, then they could use that as part of their argument to try to gain support for the suffrage of women....

IT in hotels travel lodge Essay Example | Topics and Well Written Essays - 2750 words

IT in hotels travel lodge - Essay Example "IT in the hotels travel lodge" outlines the changes and possibilities that IT brought to the hospitality. Since a large number of customers make online payments, the official website of the company needs to be highly protected from phishing attacks. This can be achieved by installing high quality firewalls and bypassing the transaction information through a robust encryption system. Although installing a strong firewall can cost a significant amount for the company but it is essential to maintain the security. The company should hire a good IT company to design its database system so that it cannot be hacked and the personal data are kept safe. In order to further strengthen its security it should have its own physical server at, where all the sensitive information will be stored (Ioannidis et al, 2000). All the stored data particularly the transaction information and personal details should be kept in an encrypted manner, so as to deny unauthorized access to hackers. Moreover, the company should also install data mirroring system. The Data mirroring system will allow the company to keep a second copy of the primary server, so that in case of data loss due to natural calamity or otherwise, the lost data can be recovered from the second location. In order to ensure the physical security of the customers and the physical assets, the company should advanced monitor ing and alarm systems. It should also keep the physical security system separate and independent from the centralized system, so that even if any hacker gets access to the server system, he will not be able to access the physical security system

Major paper 1 Essay Example | Topics and Well Written Essays - 1750 words

Major paper 1 - Essay Example I hope to gain more from the university and the American society in general. The essay examines my learning experience, not just in education, but also in other areas of culture. The paper, therefore, attempts to provide a comprehensive narrative of my experience as a Chinese student in America, forming a potential foundation for others in my position to adjust and gain maximum benefits from the American society. Before coming to America, I always had a dream to study abroad in the hope of pursuing high quality education. In addition, I hoped to experience other people’s cultures, while getting a global point of view of issues surrounding the modern society. My parents and peers encouraged the move, terming it as a path towards self-discovery and exploration of my career options. Given all these factors, my move to America was filled with high expectations, hopes to make friends immediately, and enjoying all the things that the new culture had to offer. Even though I was slightly nervous during my flight from Beijing, my excitement was more than any concerns. For this reason, I did not take possible challenges into consideration and as a result, I was not fully prepared for the American life. On arrival from China, I was welcomed quickly but warmly at the airport. It is here that I began observing the differences between China and America. For example, while back at home people take their time to show you around or at least give you directions to wherever you want to go, majority of Americans do not have the patience for that. I also came to realize that many people in America are highly suspicious of strangers and therefore, interact cautiously with them. I also noted that unlike in China, where taxi drivers keep to themselves, in America they tend to ask many questions. It was rather difficult to keep up with the basic conversation after arrival, since I only understood a few English words. In consideration of these observations, it would perhaps be

Conventional cryptography Essay Example for Free

Conventional cryptography Essay Conventional cryptography uses identical secret â€Å"key† in both message encrypting and decrypting. Secret key cryptography often times having difficulty securing key management usually in opens systems with large numbers of users (RSA Lab, n. d. ). Diffie and Hellman initiated the concept of public-key cryptosystems in 1976, to work out the problems with key management. (RSA Lab, n. d. ) The newly created concept of public-key cryptosystems employs encryption and digital signatures. The public-key cryptosystem works by providing each person a pair of keys, a public-key, and a private-key. The advantage of using public-key is you can send out classified information publicly but it cannot be decrypted. Safely, the recipient that holds the private key is doing the decryption. The form the holds the security information for both sender and receiver is called a certificate. Public-key certificate The Public-key cryptosystems principal ingredients in realizing its security tasks are: 1) Issuer – holds the public-key and the compulsory signed private key. It is the basis of the certificate. Issuer can be anyone with a public key and a private key. 2) Subject- contains public key, value, or name. The subject is receiver of the certificate. The particular recipient in this field has exclusive rights to view the certificate. 3) Delegation- this field contains a Boolean value providing the subject with rights to re-delegate the certificate. If the field is false, the subject may not pass or delegate the certificate to other subject. 4) Authorization- it restricts the subject access rights to a specific information, data, and locations. These rights may be given depending on applications and the level of security required. 5) Validity dates specify the validity period of a certificate by an issuer. It limits the duration of access of the subject. Sample transaction process of public-key cryptosystem. The sample above shows Ka as the issuer, Kb as the subject, True as Boolean value to allow the subject to re-delegate the certificate, Authorization to read file in â€Å". \john\documents,† and certificate validity dates from 02/10/2006 to 02/12/2006. John with a Public-key (Ka) issued a certificate to subject Dianne (Kb). The certificate is sign by Johns private key, when Dianne wants to read and write files in John’s document directory, request will be written, signs it with his own private key, and send it. When the file server gets the request and found Johns (Ka) signed private key, then the request is granted. The server will now allow Dianne to read and write files in John’s documents directory until the validity date specified in the certificates validity field expires. The delegation occur when the Boolean field is mark True, Kb can now impart its right to other subject. Let us call the new public-key as Kc. Kb re-delegate its certificate to Kc and signs a new certificate for Kc at the same time. Kc now has two certificates, which form a chain. References: RSA Laboratories, (n. d. ), â€Å"What is public-key cryptography? † [online], http://www. rsasecurity. com/rsalabs/node. asp? id=2165 Wang Yulian, 1998, â€Å"SPKI,† Computer Science, Helsinki University, [online], http://www. niksula. cs. hut. fi/~yuwang/publications/SPKI/SPKI. html

Steps in building a shed :: essays papers

Steps in building a shed What ever the look or shape of your property it can probably be improved in some way by building a shed. Wether its purely for decoration or a specific function there are many reasons for building a shed. If you construct the shed yourself it can save you money because you don’t have to pay for labor. Another benefit is that you get to add your own character to it and have it just the way you want it. You don’t have to settle for a prefabricated average shed. you get the chance to tailor it to your needs and preferences. Not only can you save money by building it your self, you get the satisfaction of knowing that you made it . The first step in building a shed is deciding its intended purpose. Its purpose will probably determine the size, shape and cost of the shed. If its for improving the image of your landscape it will probably be a medium size shed but with lots of detail, which will increase the cost of construction. You might want to add windows to make the shed more appealing. A nice paint finished exterior gives you an opportunity to make the color match its surroundings such as the color of your house. If the shed is for tool storage and working area its going to need to be large enough to accommodate both you and you’re equipment. The increase in size means an increase in cost. Since it’s a storage, or work shed there is no real need to make it all that elaborate. Which will save a lot of money. If you will be spending a lot of time out in the shed it would be a good idea to make it a comfortable environment to work in. Adding insulation in the walls will keep out the cold and maint ain cool in the heat. Since there will probably be power tools that need electricity to run the shed should have some sort of electric source. You can simply run an extension cord from your house to the shed as a cheap alternative. If you are looking for something more professional and permanent, electric outlets can be installed inside the shed. most people are not electricians this should not be attempted by any novice do-it your selfer. Shelves are a good idea to increase interior storage space and incorporate the whole shed into usable space.

Essential Characteristics for an Effective Marketing Plan Essay

A marketing plan is a business document that is purposely written for describing the current market stance of a business as well as its marketing strategy for the period captured by the marketing plan. Marketing plan usually lasts for one up to five years. The rationale of writing a marketing plan is to visibly reveal the strategies that will be implemented to ensure that a business attains its marketing objectives. Marketing plan for a business should include a brief description of its rivals, strengths and weaknesses from a market position of both the competitors and its business. Business marketing plan also include the demand for the service or the product. The rationale of this paper is to develop a marketing plan for two new products from Cadbury Company. This marketing plan will also include description of the service of product including the unique characteristics, pricing strategy, description of the location of Cadbury including the advantages and limitations for marketing. This marketing plan will also include market segmentation as well as the market budget including the promotional and advertising plan. Developing a marketing plan is a strenuous process, but in the long run it has a positive impact on the business yearly earnings. A Marketing plan just like a business plan should be updated regularly to address changes in demand, market conditions as well as pricing issues. Cadbury is a company that produces various cocoa products that are famous and sold across the world. This paper provides an integrated marketing plan aimed at promoting Cadbury’s finest dark chocolate in the Australian market. The paper also outlines the entire Cadbury Company, its current marketing strategies and its positioning in the confectionary industry. New chocolate products from Cadbury include Cadbury daily milk top deck, Cadbury dairy milk snack, marvelous creations peanut toffee cookie, Cadbury dairy milk mousse raspberry, marvelous creations peanut toffee cookie. The marketing plan includes the implications of launching new finest chocolate products in Australian market, exceptional packaging and different sizes in combination with the detailed promotional policies. The marketing plan also evaluates the strategies that are to be incorporated to combat other chocolate product from rival companies such as Rondnoir dark chocolate. Cadbury will use distinct marketing ingredients because of their benefit in enhancing the new product market position (Brooksbank, 1991). The company has come up with a performance plan on how to distribute these new products to the various outlets so that they can reach to their fundamental target market of middle and upper class people with an age of 25 years and above. Cadbury’s competitive advantage position is based on its status in the market as compared to other products. Cadbury’s product quality ingredients and taste comprise of the company’s positioning gain (‘Cadbury’, 2014). The new chocolate products will be distributed to all chief gift stores, supermarket chains, delicatessens, chief department stores and specialized coffee shop franchises. Cadbury is the world principal confectionary company with a superior assortment of candies, gum, and chocolates. The company is famous for developing brands such as trident, Cadbury and halls. John Cadbury founded Cadbury Company in 1824. The company has expanded to multinational level with over 50000 employees and over 35000 suppliers across the globe. The company objective is to become the world’s principal and superlative confectionary company. Cadbury mainly focus on commercial operations in South America, Britain, Ireland, Africa, US, Middle East and the Pacific region. Consumer Analysis                  Cadbury Marketing approach and operations focus towards being the leading company in performance as well as maintaining its business operations. The worldwide confectionary market is attractive, large and with expanding dynamics. Cadbury has an estimated retail value of $141 billion. The key category is chocolate which take more than 50 percent of the world’s confectionary market (Cadbury, 2010). Internationally, the confectionary market is developing at the rate of 5 percent as compared to any other packaged foods. Cadbury has been able to create appropriate range that is available for all and to all. Cadbury’s major strength in Australia is in candy and chocolate. Chocolate remain the product that most clients seek a specific taste in every market. Cadbury Company SWOT Analysis Internal Environment Strength                  Cadbury is the chief confectionery company with an estimated market share of 10 percent. Cadbury also boast a strong financial stance. Cadbury is proficient in production because of its leadership in creativity and sturdy brand name. Cadbury mainly focus on manufacturing chewing gum, chocolate and candy, which has enabled the company to comprehend unique consumer segments. The acquisition strategy used by Cadbury since 2003 has enabled the company to venture in new markets (Cadbury, 2010). Weaknesses                  Cadbury entirely depends on beverages and confectioneries for its revenues whereas some of its rivals such as Nestle have differentiated products. The diversification strategy has enabled Cadbury’s competitors to achieve more profits. Cadbury has a strong market at Europe while their competitors have a strong super-national experience. Cadbury must keep on enhancing its understanding and presence of new markets so that they can maintain its competitive advantage. External environment Threats                  Internationally, the costs of production are increasing mainly because of cocoa, sugar, costs of energy, transport and packaging. This calls for Cadbury to situate its worldwide supply chains in appropriate areas. Pressure from branded competitors also results to increased cost of advertising. There is aggressive marketing as well as price wars. Cadbury products have also been influenced by increasing cases of calorie related conditions as well as obesity. Cadbury is also affected by existing firms since confectionery industry is overcrowded. Cadbury major rivals are Mars and Nestle who also create strong brands. Cadbury also face threat from products that can be used as substitutes to chocolate. These substitutes might have the same customer satisfaction, but sold at cheaper prices (Cadbury, 2010). Opportunities                  The worldwide confectionery market is famous for its fast emergence and acquisition capacity. This is an opportunity to Cadbury because it will enable the company to expand to new areas through acquisitions. There is increased demand for confectionery in the highly populated nations such as India and China which creates new markets. Cadbury must reduce its costs of production in order to survive in fast moving consumer goods. Cadbury has an opportunity to reduce costs through sensible investment in R & D, increase in supply chain effectiveness, and through outsourcing. Cadbury can achieve cost minimization by producing gums without sugar and Cadbury finest chocolate for enjoyment and treats. Cadbury range of products has a good reputation that claim for relatively strong pull. Cadbury is also known as established players in the confectionery market. Cadbury also can utilize economics of scale to negotiate for low cost raw materials. Cadbury works with best suppliers so that they can ensure low cost and consistent quality materials used to manufacture chocolate products. Industry Analysis                  Cadbury operates confectionery factories in Australia, Tasmania and New Zealand. Premium chocolate market is rewarding in Australia and Cadbury aspires to advance this brand. Cadbury also propose that premium chocolate can be used as exciting gifts. Cadbury primary target is the upper and middle class people with an age above 25 years. Competitor analysis                  Cadbury wish to launch the innovative bite-sized chocolate to combat the competition from Rondnoir chocolate launched in 2009 by Ferrero. The new chocolate product will be packaged uniquely and include variety of fillings because the company target upper and middle class clients. Integrated Marketing communication plan                  Integrated marketing communications is the use of distinct media to maximize the efficiency of marketing communication scheme. Cadbury believes that brand communications is an expression of implied standards and the company’s figure evenness. IMC is a famous approach since people believe that it offers the only appropriate competitive gain of marketing organizations. Cadbury can use any form of communication approach as a marketing strategy since there are very many forms of communication. Brand marketing has taken over advertising. Cadbury can opt to advertise its new products in appropriate media such as a movie or high-profile sporting deal. Integrated marketing is very effective since it utilize different media qualities of media in communications that are cautiously designed to bring out consistent brand values regardless of the type of media encountered by the customer. The use of integrated marketing has been associated with the growth of global business. Mass media is a chief strategic element of marketing communication strategies. Market targets                  Cadbury’s primary target is middle and upper class individuals with an age over 25 years. Cadbury competitive advantage is based of the company’s reputation in the confectionery market with their existing products. Point of difference                  The innovative bite-sized chocolates will be packed exceptionally with variety of fillings. It will take over the current milk-tray boxed chocolate from Cadbury. Positioning strategy                  Chocolate lovers all over the world can now enjoy an optimum taste that is cautiously designed to ensure maximum utility as compared to any other chocolate. Cadbury believe that this is not a common chocolate, but it conveys an instantaneous message to chocolate lovers (Ryan & Jones, 2009). Communication Objectives                  Product awareness: Cadbury wish to attain at least 25 percent of trial rate within the entire end market within the first year of the launch. Interest: Cadbury wish to attain a re-purchase of at least one month amongst 50 percent of the companies that tried the product. Market penetration: The Company wishes to attain 1 percent of the market share of the grouping segment countrywide within the first year of launching. Evaluation: The Company can come up with a questionnaire to 40 percent of the new finest dark chocolate which compare it with Rondnoir dark chocolate by Ferrero. Trial: After assessing the new premium chocolate, the consumers are expected to prefer it owing to its exceptional packaging and bite-size. Adoption: The new premium chocolate from Cadbury is expected to have a 75 percent adoption, which implies that the consumer will purchase this premium chocolate and give positive reviews. Mixed strategies                  Cadbury will involve push and pull promotional approaches together in the launching of these new chocolate products. Utilization of different promotional strategies will enable the company to develop and intensify brand awareness. The new dark chocolate is at its introductory stage of product life cycle and thus it requires a lot of marketing. Cadbury can ensure they maintain a better market position by packaging their new premium chocolate like a gift. The reviews form key consumer market should be examined ad research tools applied to any point of contact such as packaging, letterhead, logistics among others to ensure a complete integrated marketing communication cycle (Ryan & Jones, 2009). Integrated marketing communication is very crucial since it enable to bring harmony in the company by incorporating various promotional tools. The advertising, sales and direct departments can cooperate through data integration. Cadbury can achieve data integration by setting up a marketing information system that collect and share appropriate information within the company departments. Cadbury will introduce the two new products using extensive advertising, penetration pricing and expanded distribution so that the company can increase its growth rate and revenues. Cadbury has managed to maintain market position because of excellent combination of extraordinary and cost-effective products. The rationale for every marketing plan is to ensure success of the project. Therefore it should outline appropriate tasks to be implemented, target clients, and the value of the product manufactured (Coen, 2009). Advertising                  Marketing requires a lot of finances because of creation of advertisements, thus the company must set enough finances for advertising campaign. For Cadbury to reach their target customers, they must consider both offline and online campaigns. The Company should also allocate enough funds to the offline marketing. Mass media adverts are to be designed to convey gratification message to the consumer. The adverts should also give appropriate reasons as to why they should abandon their current chocolate brands for the new premium chocolate manufactured by Cadbury. Product                  Cadbury are famous for their strong brand reputation and thus all their decisions regarding their product must be in line with brand image. Their packaging and product are designed to reflect who Cadbury are. The products reflect high nutritional and quality value and creativity Cadbury provide their clients while packaging incorporates the corporate brand logo and purple corporate brand color associated with quality and reliability. Cadbury products are in form of a twisted bar to entice chocolate lovers, packaging is also colorful to attract young adults, teenagers as well as children. Cadbury products meet EU food standards because they do not use forbidden additives and non-natural colorants (Hiebing et al, 2012). Price                  Pricing strategy is very significant in conveying the representation of a brand. This explains why Cadbury cautiously considers brand reputation and the value of the product, as well as the target market to determine its pricing of their products. For instance, Cadbury sells bar chocolates at a premium price as compared to chocolates from Tesco and Sainsbury. In deed, diverse Cadbury goods targeted at dissimilar segments of the market are priced differently. Placement                  Cadbury chooses their distribution approach based on the brand reputation of their products. For instance Cadbury dairy milk bar has range of product because they are targeted to mass consumer. Cadbury ranges of products are available in ‘mom and pop’ shops, hyper and supermarkets, convenience stores and chain retail outlets. Cadbury is accessible across all distribution centers in UK market (Hiebing et al, 2012). Promotion                  Cadbury cautiously chooses its communications strategies based on their target market and brand reputation to increase product awareness and create great customer base. Cadbury must choose appropriate promotional strategies because of the existing economic downturn so that they can achieve maximum profits from promotional expenditure. Cadbury has developed various websites for their brand. Cadbury has signed a contract with 2012 Olympic that was anticipated to give Cadbury brands global recognition (‘Cadbury’, 2014). The websites developed by Cadbury include: www.aglassandahalffullproduction.com, www.cadburycremeegg.co.uk and www.cadbury.co.uk. They also include advertisement through print media, TV and radio. Marketing budget                  Budget allocation for a marketing plan is determined by percentage of profits and sales. The budget for marketing plan will also be determined by annual profit and sales target of the existing products. It is most effective to determine marketing operations to be executed as well as the marketing goals to be attained while launching new products from Cadbury. A rational method of setting marketing plan on various promotional activities must consider objectives and operations (Rowlinson, 1993). Appraising and controlling the marketing plan                  There are many superior approaches of controlling and monitoring a marketing plan. Principles of balanced scorecard is one of the methods used to control and monitor marketing plan. Key issues that might face Cadbury while implementing marketing plan Too many brands and products Consumer awareness to entice more clients Pressure from consumers on health related matters Hefty legislations and values for industry The credit crunch and economic slowdown The likelihood that the market will shrivel Increased competition resulting to competitive prices Thriving in a challenging market Comprehending the competition Entry in new markets and launching new products Introduction of existing products in new markets Segmentation of market                  Cadbury has segmented chocolate market in UK based on psychographics, geography and demographics to discover the target market segments for their new products (Cadbury, 2010). References Brooksbank, R. (1991). Essential Characteristics for an Effective Marketing Plan. Marketing Intelligence & Planning, 9(7), 17-20. Cadbury. (n.d.). Cadbury. Retrieved October 9, 2014, from http://www.cadbury.co.uk. Cadbury, D. (2010). Chocolate wars: from Cadbury to Kraft – 200 years of sweet success and bitter rivalry. London: HarperPress. Cadbury, D. (2010). Chocolate wars: the 150-year rivalry between the world’s greatest chocolate makers. New York: PublicAffairs. Coen, W. A. (2009). Marketing plan. S.l.: John Wiley And Sons. Hiebing, R. G., Cooper, S. W., & Wehrenberg, S. (2012). The successful marketing plan: how to create dynamic, results-oriented marketing (4th ed.). New York: McGraw-Hill. Home Businesses Need a Marketing Plan Too. (n.d.). About. Retrieved October 9, 2014, from http://homebusiness.about.com/od/homebusinessglossar1/g/marketing-plan.htm Rowlinson, M. (1993). The Invention of Corporate Culture: A History of the Histories of Cadbury. Human Relations, 46(3), 299-326. Ryan, D., & Jones, C. (2009). Understanding digital marketing marketing strategies for engaging the digital generation. London: Kogan Page. Source document